Active Marketing Plan

This is the most comprehensive marketing plan in the industry. It is proven to work in any type of market. The key to success in my marketing plan is the daily contacts I make to prospective buyers, sellers who will soon be buyers, and to top agents in town who have buyers for your home. Traditional methods of waiting for buyers to come to us ("Passive" Marketing like open houses or advertising) are not nearly as effective as physically contacting potential buyers or their agents and convincing them to look at your home. "Active" marketing makes the difference and 6 days a week you can count on me to promote your home to buyers!

  1. List your home in your local MLS, and if appropriate I have the capability to list it in a total of four MLS boards. Most agents only have access to one MLS.
  2. Contact 75-100 prospective buyers directly everyday starting at 8:00 a.m., ask them when they plan on moving, and tell them about your home.
  3. Put a professional sign on the property
  4. Activate the 800# Buyer Lead Capture System to capture every buyers contact information that shows any interest in your property.
  5. Reverse prospect in the MLS for buyers that have submitted their search criteria similar to your home and notify them of your home features.
  6. Price your home competitively...to open the market vs. narrowing the market
  7. Call the top 50 agents in your marketplace to pitch your home to them. I know who the top 50 agents are in your market place
  8. Call all agents who have recently shown homes similar to yours and see if their buyers are still available.
  9. Call all buyers who have recently viewed homes similar to yours. I know where the buyers are for your home because we track them!
  10. Put a lockbox on the property for convenient access to view your home
  11. Submit listing and photo for print advertising
  12. Target mailings to prospective buyers for your home
  13. Put home on internet covering over 100 websites, including the #1 site in the area www.soldbymarkz.com. This is where I spend most of my advertising budget.
  14. Post interior photos of your home so your home can be viewed 24 hours/day. You will have an open house all day, every day.
  15. Promote home at Coldwell Banker Schwietzer's(#1 office in the state of Michigan) office meeting, with usually 70 Realtors present.(Tuesdays)
  16. Prepare a photo flyer to fax to the top 50 agents in town. I know who they are.
  17. Have my Buyer Specialist preview the home.
  18. Contact every qualified buyer, including my past clients, my center of influence and any other buyers in our database to show them your home.
  19. My Client Care Manager, Nancy Bingham, will contact agents immediately following their showing of your home and relay their feedback on a weekly basis.
  20. I will update you weekly with buyer feedback, updates in market conditions and details of what we are doing to market your home.
  21. E-Mail or mail you "CMA" on market activity - new listings and sales, changes in the market place and other suggestions for getting top dollar.
  22. Continue the above points weekly until an offer is written and accepted
  23. Pre-qualify any prospective buyers. We will not submit an offer unless we have verified the buyer has been pre-approved through a lender. This point is more important than ever in this type of market.
  24. Negotiate on your behalf
  25. Handle all negotiations, buyer mortgage follow ups, inspections, appraisals, title work, and disclosures
  26. Deliver Your Check At Closing

Once we have an accepted offer, Nancy Bingham is your point of contact. She will coordinate everything with the escrow officer to get you to the closing table.