The Pro-Active Marketing Plan
"The Plan That Just SOLD 51 Homes In 60 Days"
Yes that is correct 51 homes SOLD in 60 days and a total of 211 HOMES SOLD in 2009! If you agree that the agent who brings the most traffic and attracts the most buyers to your home will give you the best opportunity to sell your home for the highest dollar amount in the least amount of time, then you will be impressed with our approach. There is a reason we have over 750 raving fans as past clients in just 8 years. This is the most comprehensive marketing plan in the industry. It is proven to work in any type of market. The key to success in my marketing plan is the daily contacts I make to prospective buyers, sellers who will soon be buyers, and to top agents in town who have buyers for your home.
Traditional methods of waiting for buyers to come to us ("Passive" Marketing like open houses or little 1"x1" print advertising ads) are NOT nearly as effective as physically contacting potential buyers or their agents and convincing them to look at your home. "Active" marketing makes the difference and 6 days a week you can count on me to promote your home to buyers!
1) List your home in our local Multiple Listing Service, showing your house off to over 10,000 Licensed Realtors in Metro Detroit. If appropriate I have the capability to list it in a total of four MLS boards. Most agents only have access to one MLS.
2) Our staff will spend 40+ hours to get your home on over 150 different websites. While most Realtors will just put your home on the MLS and a couple different websites, we know the top 50 websites that generates the most traffic from online consumers because we study the latest online trends.
3) Create a "Why Buy This House Webcast" if your home is priced at $300,000 or above. This technology costs us $799 for every video we shoot. The best part is after we create this video we email it to over 5,000 real estate agents to get them excited about telling their buyers about our listing. Most Realtors don't have the marketing budget to compete with us. Unfortunately only the strong wills survive this market. We spend over $12,000 a month on marketing for our clients.
4) Contact 75-100 prospective buyers directly everyday starting at 8:00 a.m. This is old fashion prospecting. We call people and look for buyers and sellers and ask them when they plan on moving, and tell them about your home.
5) Get your home ranked on the 1st page of Google. This is technology that most Realtors have no clue on where to even begin. Here is an example of what I can do for your home. Go to Google and type in "Northville mi homes with acreage" (You can click on that link to see the results or try it in Google for yourself) The first link on the page is the listing of the house. This is the keywords a typical buyer would type in google if they were looking for a home that was similar to this particular listing. Together we will determine the right keywords for your home. I optimized the keywords and sure enough the house sold within 90 days. It was previously listed with 4 other Realtors for over 5 years.
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6) Twitter - http://twitter.com/markzrealestate - and Facebook Social Networking - http://www.facebook.com/markzrealestate, is taking off and helping us sell homes believe it or not.
7) Put a lockbox on your property for convenient access to view your home and because of our online showing program, agents are able to schedule showings 24 hours a day, 7 days a week.
8) Create a personalized real estate video specific to your home and it's special amenities. Video is the latest and greatest technology that the search engines are craving for. We will post the video on youtube among other video friendly sites for maximum exposure.We have our own real estate channel on youtube to give you an idea of our latest videos.
9) Buyer 800# Call Capture System: We will activate the latest technology in tracking and capturing buyers, an 800# Buyer Lead Capture System that tracks and captures every buyers contact information that shows any interest in your property and then pages us with their information within 20 seconds of their inquiry. In fact to show you how powerful this too really is feel free to call 1-800-693-3915 and enter EXT #911. It is a free 24 HR recording. Just call what do you have to lose?
10) Reverse prospect in the MLS daily for buyers. What this means is, real estate agents across Michigan that belong to our MLS input what their buyers are looking for. We then take this information and match up to our listings, when we see a match we email the agent to let them know our listing matches their buyers search criteria.
11) Set up your own private Virtual Tour. Click Here for a sample virtual tour. Every home we list is offered a virtual tour.
12) Price your home competitively...to open the market vs. narrowing the market to the biggest pool of buyers. This sounds very basic, yet last year seven out of every ten listings expired and never sold. Learning how to price real estate is an art. If every Realtor could price a home, then every house would sell. 40% of the homes wesold last year were listed with another Realtor that couldn't sell it. We specialize in selling homes other Realtors couldn't sell. If your home was listed before and the listing expired click here to see how I can help you.
13) Call the top 50 agents in your marketplace to pitch your home to them. I know who the top 50 agents are in your market place and part of the sales job is to sell them on your home, so they can sell it to their buyers. Does that make sense?
14) Call all agents who have recently shown homes similar to yours and see if their buyers are still available.
15) Okay this is where it gets good...Call all buyers who have recently viewed homes similar to yours or who have called on homes similar to yours in the area. How would I know who these buyers are, you are asking? Well remember #4 above, the 800# Buyer Call Capture System. This cutting edge technology tracks every buyer call, from every home we have ever had in the area. So when I list your home for sale, I can go back to see the list of buyers who have called on similar homes and pitch your home to them. When I list your home for sale, unlike most Realtors who 
start over searching for buyers, my team already has names and phone numbers of hundreds of buyers who we know are looking for a home just like yours. I know where the buyers are for your home because we track them and consistently call them to tell them about the latest and greatest listings we take on!
16) Put an Eye-Grabbing "For Sale" sign on your property so buyers actually notice your property is actively for sale.
17) Text Messaging Call Capture System Implementation: We are one of the first agents in Metropolitan Detroit using this technology. Here is how it works, over to the right you can see an example of our yard sign. On top of our yard sign we will put a rider that says "Text MARKZ46 to 85377" the number 46 after the MARKZ is a unique code that will vary depending on the property. Each property will have its own code. After buyers complete the text they will get information on your house including the price, bedrooms, baths, and even pictures right to their cell phone within 10 seconds. All this while they are right in front of your house. Here's the best part, I get the buyers phone number paged to my phone so I can follow up with them and see if I can get them to see your home. Is that exciting or what!! Again cutting edge technology brought to you by The MARK Z. Home Selling Team.
18) Target mailings to prospective buyers for your home
19) Put home on internet covering over 100 websites, including the #1 site in the area www.markzproperties.com. This is where I spend most of my advertising budget.
20) Write a personalized blog about your home. Most Realtors don't even know what a blog is, let alone write one. This is probably one of the most powerful tools on the internet. This is my Metro Detroit Real Estate Blog.
21) Post interior photos of your home so your home can be viewed 24 hours/day. You will have an open house all day, every day.
22) Promote home at Keller Williams office meeting, with usually 70 Realtors present.(Tuesdays)
23) Prepare a photo flyer or "Just Listed" Postcard to email or fax to the top 50 agents in town. I know who they are.
24) Have my Buyer Specialist preview the home.
25) Contact every qualified buyer, including my past clients, my center of influence and any other buyers in our database to show them your home.
26) Lack of communication is the #1 complaint I hear from homeowners. They never knew what prospective buyers thought about their property. My Client Care Manager, Amanda Cross, will contact agents immediately following their showing of your home. We have implemented a system that automatically emails the showing agent a request for feedback and then it automatically gets sent to our homeowner for their review. Below is an image of what the feedback the system produces after we capture the feedback from the showing agent. 
26) I will update you weekly with buyer feedback, updates in market conditions and details of what we are doing to market your home. In fact you will have access to login to my back office to see what we did to market your home each week. There are no secrets. Click here for a glimpse of access to the backdoor of our website login you will enjoy.
27) E-Mail or mail you monthly a Market Analysis on market activity - new listings and sales, changes in the market place and other suggestions for getting top dollar.
28) Continue the above points weekly until an offer is written and accepted
29) Pre-qualify any prospective buyers. We will not submit an offer unless we have verified the buyer has been pre-approved through a lender. This point is more important than ever in this type of market.
30) Negotiate on your behalf
31) Handle all negotiations, buyer mortgage follow ups, inspections, appraisals, title work, and disclosures
32) Deliver Your Check At Closing
I know this active marketing plan is a lot to absorb. In fact most real estate agents tell me it is exhausting just reading the list of items I accomplish for each listing. I'm sure you're wondering why doesn't every agent participate in all of these Technology Rich Pro-Active marketing techniques? Don't you work? Does everybody at your place of employment take their job as serious as you do? Exactly, in every profession there is the some people who excel in their position and some are just satisfied with mediocre.
Most agents can't believe that I post my marketing plan for the world to see. Ladies and Gentlemen, it is NO SECRET what it takes to sell a home. Here is the activities that I use to sell over 100 homes in 2008, print out the list and give it to any Realtor. If they do everything on my list consistently each day and your home is priced right the home will sell. THE FACT OF THE MATTER IS ONLY 1 % OF THE AGENTS OUT THERE DO WHAT I DO. That explains why only 1% of the agents in the entire country get the results that I get. Does that make sense? In fact you could do it yourself and not even hire a real estate professional. Do you have the time and energy? That is the question. Most people hire me, because they just don't have the time to do what I do each day.
The truth of the matter is, what I do to sell homes is no secret. I honestly wish every agent would do, what I do to sell homes. It would benefit the entire industry. Anybody can do what I do, it really comes down to whether you have the time and discipline to do it on a daily basis.
Once we have an accepted offer, Amanda Cross is your point of contact. She will coordinate everything with the escrow officer to get you to the closing table. If you have any questions, do not hesitate to contact me.
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For more information about what it will take to sell your home in Michigan contact The MARK Z.Real Estate Team